I first met Josh at a Chamber networking event several months ago (and he has since joined the Chamber!)– we spoke for a while about his business, Pinnacle Unemployment Services and Consulting. They help businesses navigate and comply with the complex unemployment insurance requirements – and any business having offices in one or multiple states already understand how complex and challenging the UI systems can be.

Turns out Josh is in the process of enhancing his marketing/branding efforts, which included an updated website, LinkedIn profile, marketing materials, etc.. and needed new headshots/images for those efforts. We shot various looks, including headshots, portraits, all in both color and B&W. His clients are business owners who rely on him not only for consulting, assessments, and training, but also as expert representation at State claims hearings.

All this is important in the creation of looks for his headshot as we wanted to emphasize his expertise, experience, confidence, as well as his ability to be a partner to the business. The lighting, background, his clothing, and most importantly his expression all play together in harmony to emphasize/amplify his brand. The colors he’s wearing actually reflect some of his personality, as well as tie into the colors on the marketing materials/handouts. His expression exudes confidence, approachability. The dark background directs the viewer’s eyes towards the lighter area of the photo – his face/expression. It’s simple, clean, yet powerful. It says to the viewer, I’ve got this and I’ll have your back.

Great working with you Josh – and you nailed your looks! No doubt your business will continue to grow and prosper!