The Bulfinch Group is pleased to announce that Douglas Reiss, of Holliston, Massachusetts has been named as a Partner & Principal Owner. For more than 25 years, Doug has been a driving force in the financial services industry, leading with vision, integrity, and a deep commitment to developing people and building meaningful relationships. His passion for recruiting top talent, empowering advisors, and fostering a culture where individuals can thrive has made a lasting impact across the firm’s organization.

As he steps into this role, Doug will continue building on the firm’s strong foundation while guiding The Bulfinch Group into its next chapter of growth, innovation, and advisor-focused excellence. Doug attended the University of Massachusetts Amherst and resides in Holliston, Massachusetts with wife Dina and adult daughters Elexa and Brooke.

The Bulfinch Group remains committed to delivering the highest level of service and expertise while making a meaningful and lasting impact in the communities it serves. With a client-centric approach, the firm helps individuals, families, and business owners protect their wealth against risks such as market volatility, fluctuating interest rates, and insufficient assets — all of which can threaten long-term financial stability. Through comprehensive planning and personalized guidance, The Bulfinch Group’s experienced team of specialists develops in-depth strategies designed to maximize cash flow, optimize tax efficiency, provide protection, and help clients build and preserve wealth in pursuit of their unique financial goals.

The Bulfinch Group

Founded in 1994, The Bulfinch Group is a financial services firm headquartered at 160 Gould Street in Needham, MA with offices throughout New England. The Bulfinch Group also operates Bulfinch Business Solutions, a division devoted to succession planning for smaller, privately-held businesses, and employee benefits, including 401(k) plans and group medical, dental and life insurance, for businesses of all sizes. The Bulfinch Group is a general agency of The Guardian Life Insurance Company of America (Guardian), New York, NY. For more information, call 781-449-4402 or visit BulfinchGroup.com.

About Guardian 

Guardian makes a difference in the lives of people when they need us most. With more than 160 years of stability and fiscal integrity, we are a trusted partner to millions of consumers, helping them prepare and plan for a bright future and recover and thrive in times of unexpected loss. We believe in inspiring well-being across mind, body, and wallet, and in driving value beyond dividends. We invest in our colleagues, are building a progressive and inclusive culture and are helping to uplift communities through thoughtful social and environmental programs. Guardian, which is based in NYC, is a leading provider of life, disability, dental, and other benefits, and has received accolades for its culture and service. Our colleagues and financial representatives serve with care and experience, and our commitments rest on a strong financial foundation, which at year-end 2025 included $12.6 billion in capital and largest dividend of $1.7 billion in the company’s history. For more information, visit GuardianLife.com.