About

Angela Pitter is the Founder and CEO of LiveWire Collaborative, an AI visibility advisory firm in Newton. 

She helps business owners, founder-led firms, and nonprofit leaders close the gap between the authority they have earned and the evidence AI systems can find, understand, and verify.

For years, business visibility meant showing up on Google, strengthening your website, and building credibility on LinkedIn and social media. That work still matters. It is no longer enough.

Buyers now use AI-assisted search, including tools like ChatGPT, to ask questions like “Who should I hire?” “Which firm should I trust?” and “Who is the expert in this space?” Ranking on Google does not mean AI will understand or recommend you. AI systems do not simply list pages. They assemble answers based on evidence.

Angela shows organizations how AI currently describes them, compares them with competitors, and connects their leaders to their proof. Then she helps rebuild the evidence base so the business shows up more accurately when a buyer is deciding who to trust. Client work has included Harvard’s Houghton Library, Meet Boston, Redgate, and Preservation of Affordable Housing.

See what AI says about you in five questions at CanAIRecommendYou.com.

Angela is a two-time Boston University alumna with a B.S. in Computer Engineering and an M.S. in Administration, and holds a PMP certification. Before launching LiveWire Collaborative in 2012, she spent 25 years leading global technology teams. She serves as Board Chair of the Charles River Regional Chamber and delivered a 2026 TEDxRoxbury talk, AI and Digital Erasure: The New Redlining We’re Not Talking About. Angela has been recognized as a Commonwealth Heroine and among the Top 50 Most Influential Business People of Color. Featured on WCVB’s Chronicle, she has presented to thousands of business, nonprofit, and civic leaders.

Connect with her on LinkedIn.