Established as a center for student-focused experiential learning and a hub of research-industry collaboration, the Mount Ida Campus offers a wealth of opportunities for UMass Amherst students.

The sprawling liquor wall is home to all of your favorite spirits as well as selections from smaller, boutique craft distilleries and even our own single barrel selections.

We work across a wide range of innovative formats, from pop-ups and pop-ins to mobile retail and collectives.