Fidelity Bank today announced the promotion of Joann Marsili to Executive Vice President, Chief Growth and Client Experience Officer. In this new and expanded role, she will continue to oversee the marketing and digital transformation strategy for the bank and serve on the Executive Management Team. Her new role now includes leading the bank’s Community Banking and Business Services sales divisions and Deposit Operations, as well as continuing to oversee the Marketing, Data, and Product and Innovation groups, with a focus on overall banking growth and delivering Fidelity Bank’s unique LifeDesign banking promise to current and potential clients.

Marsili came to Fidelity Bank in 2022 to serve as Chief Marketing and Digital Experience Officer. Prior to Fidelity Bank, she had 20 years of experience working with a high-performing community bank in Pennsylvania, where she led marketing and digital sales initiatives and implemented targeted strategies for acquisition, growth, and retention.

“Over the past year, Joann has consistently delivered exceptional results in our marketing, digital transformation, and client experience efforts,” said Ed Manzi, Jr., chairman and CEO, Fidelity Bank. “In her expanded role, she will continue to lead the delivery of our LifeDesign banking promise across many cross-functional departments as well as being the executive in charge of three sales units.”

Marsili earned a bachelor’s degree in Speech Communication/Broadcasting from Pennsylvania State University, and a Master of Business Administration from Wilkes University in Wilkes-Barre, Pa. She is a Certified Financial Marketing Professional and has presented on various marketing and digital transformation topics in the financial industry for a number of conferences around the country. She also is an Instructor for the American Bankers Association School of Bank Marketing.